Thoughts From My First Wine Bloggers Conference

In July, I attended my first Wine Bloggers Conference (WBC). Those of you who follow me on Twitter no doubt saw many updates over the three days I was there, as I tried to capture as much about the event as possible.

Every year, WBC is held in a different wine region. This year, it was Buellton in Santa Barbara County. I’d never been to California before, so when I signed up I was excited to learn more about California wines. Shawn wasn’t so keen on attending a three-day wine conference, so he agreed to join me afterwards and extend our trip to cover even more of California wine country (from Buellton to Paso Robles, to Monterey to Napa).

I was nervous as I prepared to leave – there were no other bloggers from Ontario going and I had never met anyone else who was attending in person. Nothing intimidating about that! But what I’ve learned so far on my vinous adventures is that the wine community is an amazingly welcoming one, so I took a leap of faith and hoped for the best. My faith was well-rewarded.

A personal favourite from one of the tastings.
The amazing Bill Eyer from Cuvée Corner helped me plan my trip, as did Holly Evans-White – two lovely Twitter friends who were so kind to share their time and thoughts. And when I arrived I met other bloggers on the three-hour shuttle from LAX. Having been a fan of The Academic Wino blog for many years, I was thrilled that Becca is as nice in person as I’d hoped. And Elizabeth from The Vineyard Trail took me under her wing (and that of her fellow winers – Miki and Tom Joe).

While it's a bit long, here are some of the highlights from the conference, along with a few of my favourite photos. If you’re wondering, I’ve already registered for next year’s WBC in the Finger Lakes, so the highs well outweighed any lows!

At Standing Sun Wines

Learning all about wine blends.
There were many other WBC events I enjoyed – the panel of Santa Barbara winemakers was informative and gave a good foundation on how winemaking in the area had evolved. And I did a breakout session on The Business of Wine Blogging that was hosted by two fitness bloggers, where I picked up some interesting tips. The Photography and Video session was very well done. The panel was more high-level than I anticipated – having a professional commercial director or the ability to hire a film crew is out of the realm of possibility for many bloggers, but it was still an interesting and informative session.  I think that if I was doing marketing for a winery and not a small, personal blog this would have been a much more effective session for me.

I had mixed feeling about the live wine blogging, which I’d heard much about in advance. It’s basically speed dating with wineries. Each winery has five minutes to visit the table, pour a taste and then explain the wine – all while we try to blog or tweet about the wine. It went well for the first few wineries, but I quickly got lost trying to keep up (I’m notoriously slow at tasting notes, so this was a real challenge). While I loved being able to try so many wines and meet the winery reps, I felt I was trying so hard to get my notes done and my Tweet posted that I wasn’t even really listening to them. I worried that I seemed rude and that I was missing key information on the wine. I liked the take-away info each winery provided, but it came well after my Tweet was posted. I’m still not 100% sure I’d want to do this one again, though, I really liked trying the wines. I skipped the red session the next day – though I hear I missed out on some awesome wines.

The Panel of Professional Print Writers was another mixed one for me. A lot of bloggers have written extensively about this panel and I’m not sure how much my thoughts add, but here goes. As someone who trained and worked as a professional journalist, I was interested in what the panelists had to say, but I think on some level there was a lack of understanding about the audience. There seemed to be a sense that everyone attending strived to be a professional writer and be published in magazines – certainly not the goal of many bloggers. And it felt as though there was some disdain for blogging in general. I have huge respect for all three writers on the panel and am a fan of their work, but I felt that perhaps a more diverse selection of writers (was there not one female wine writer available?) and a better understanding of who they were talking to would have helped. Still, there was enough genuinely good advice given about the art of storytelling, the importance of editing, and managing the fine line between editorial and advertorial to make this a positive experience for me.

Delicious Zin-infused chocolates
One big conference take away for me was that when I signed up and made my travel arrangements in January, I didn’t realize there were so many pre and post events. I missed out on some great winery visits because I didn’t get there until too late Thursday and we left for Paso too early Sunday. Next year, I’ll know better.

Overall, WBC was incredible. I made many new friends and contacts, I gained a much broader understanding of a wine region that was new to me and I took away so much about wine and blogging from the sessions. I can’t wait to do it all again next year.

For more information on The Wine Bloggers Conference:
For more information on Santa Barbara Wine Tourism: